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	<title>Australian Blogs Blog</title>
	<link>http://www.australianblogs.com.au/blog</link>
	<description>The Australian Blogosphere's #1 Meeting Place</description>
	<lastBuildDate>Thu, 14 Feb 2008 00:17:54 +0000</lastBuildDate>
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	<item>
		<title>Stuff a goat in your xmas stocking</title>
		<description>

Sick of the unending checkout queues?

Shitty with crappy car parking at your local mega-hyper-suburban shopping centre?

Then save yourself the hassle:


	Oxfam Unwrapped

	World Vision

	TEAR Australia/Useful Gifts





And the best part is, these guys never ask for the receipt so that they can return it for something else! </description>
		<link>http://www.australianblogs.com.au/blog/stuff-a-goat-in-your-xmas-stocking/</link>
			</item>
	<item>
		<title>Tell me you think it&#8217;s cool</title>
		<description>

I've been dabbling with creating websites and online communities as a hobby since 2005. I used to spend the whole day working on other people's IT solutions - counting down the hours until I could flick on my laptop at home after my wife and kids had gone to bed ...</description>
		<link>http://www.australianblogs.com.au/blog/tell-me-you-think-its-cool/</link>
			</item>
	<item>
		<title>It&#8217;s just a bit Casual&#8230;</title>
		<description>

AustralianBlogs.com.au (via BLOG.biz) launches its first WordPress theme! YAY...(it's even XHTML-OK...I checked)

I hope it's a stinging blow I strike for fellow untrained, untalented wannabe web designers.

Download it here at your peril. </description>
		<link>http://www.australianblogs.com.au/blog/its-just-a-bit-casual/</link>
			</item>
	<item>
		<title>The Widgetbucks experiment</title>
		<description>

Following on from the Google war on pagerank, this SearchEngineJournal post got my attention.

I don't get out much and had never heard of Widgetbucks - so I thougt I'd give it a try - see the new widget in the right-hand sidebar.

I'll post our findings in the next few weeks. </description>
		<link>http://www.australianblogs.com.au/blog/the-widgetbucks-experiment/</link>
			</item>
	<item>
		<title>My blog&#8217;s cr&#038;p - get into it!</title>
		<description>

Not quite, but you get the idea.

In an increasingly crowded media landscape, bloggers need to use their medium find their own 'voice' and position their offering:


	to stand out
	to attract and retain readers
	personalise their content



Here's an interesting case study of a brand that isn't quite using reverse psychology but is more ...</description>
		<link>http://www.australianblogs.com.au/blog/my-blogs-crp-get-into-it/</link>
			</item>
	<item>
		<title>Buggered if you know what to write?</title>
		<description>

My partner in slime, Luke Evans went to Podcamp Perth and pointed me to this excellent blog post from Kathryn Greenhill. </description>
		<link>http://www.australianblogs.com.au/blog/buggered-if-you-know-what-to-write/</link>
			</item>
	<item>
		<title>Slammed by the PageRank downgrade? 3 ideas to combat Google</title>
		<description>

With Google's recent crackdown on paid links, some say in an attempt to increase their takings from the advertising pie, a number of blogs that rely on Google for search engine traffic have been hit hard. If your blog falls into this category, then your choices are as follows:


	Comply with ...</description>
		<link>http://www.australianblogs.com.au/blog/slammed-by-the-pagerank-downgrade-3-ideas-to-combat-google/</link>
			</item>
	<item>
		<title>the who&#8217;s who @ podcamp day 1</title>
		<description>

The who's who (spoke to on the day):

	Myles
	Bronwen
	Chris
	Junimun
	Still
	Nick H (asked a question from audience)
	Michael

Special mention (shared a group conversation with):

	Simone

	Crispin
	Nick C
	Others (names unknown)

These are just a few of the bloggers/web2.0'ers/beer'ers and Interweb'ers that I had the pleasure of seeing/meeting at podcamp perth day 1 2007.

Credit goes out to Chris Quinn ...</description>
		<link>http://www.australianblogs.com.au/blog/the-whos-who-podcamp-day-1/</link>
			</item>
	<item>
		<title>Marketing/PR hypothesis No.1: Personalise it</title>
		<description>You have a new idea or product or service.

It's cool but in its early form - a little edgy and raw.

But it's got potential.

How do you get the word out?

Hypothesis No.1: Personalise it



If you can't be all things to all people, road test the idea with a few trusted friends. ...</description>
		<link>http://www.australianblogs.com.au/blog/marketingpr-hypothesis-no1-personalise-it/</link>
			</item>
	<item>
		<title>It&#8217;s not easy being green (especially without water)</title>
		<description>

Excerpt from Water Corporation's (WA) latest marketing push.

"water for ALL, forever".

What I want to know is... what are the WA frogs doing to conserve our water? </description>
		<link>http://www.australianblogs.com.au/blog/its-not-easy-being-green-especially-with-out-water/</link>
			</item>
	<item>
		<title>hide those weapons</title>
		<description>

Found this sign on the entrance to the main arena at Challenge Stadium, taking a 'state the obvious' marketing approach.

I wonder what they class as a weapon (Scissors, toothpick, grenade launcher) and who decides?
 </description>
		<link>http://www.australianblogs.com.au/blog/hide-those-weapons/</link>
			</item>
	<item>
		<title>That slow cowboy drawl</title>
		<description>

I love this story - up there with asking a woman whether she's pregnant only to find out that she's not (believe me, I know...) </description>
		<link>http://www.australianblogs.com.au/blog/that-slow-cowboy-drawl/</link>
			</item>
	<item>
		<title>Direct type-ins vs Search vs Links</title>
		<description>Looks like we're tracking at 80:12:8 (%) with the bulk of our visitors either typing in our URL directly or via bookmark.

 </description>
		<link>http://www.australianblogs.com.au/blog/direct-type-ins-vs-search-vs-links/</link>
			</item>
	<item>
		<title>Clever Climate Clever</title>
		<description>I saw the recent Australian Government 'Climate Clever' ads recently and loved it.

A concise, everyday tag line 'I can do that' linked with common energy-savings examples eg. no standby power, all against the context of doing your bit to save the planet (for the next generation).

WHAT IT'S SAYING TO YOU: ...</description>
		<link>http://www.australianblogs.com.au/blog/clever-climate-clever/</link>
			</item>
	<item>
		<title>The LinkedIn experience</title>
		<description>

I've been avoiding the Facebook and MySpace crowd since its inception - I didn't want to be the thirty-something, dirty old man on the barstool of a teenie/twenty-sonething nightclub. However, about the time of the relaunch of AustralianBlogs (or thereabouts) Simone sent me a LinkedIn invitation. I must have signed ...</description>
		<link>http://www.australianblogs.com.au/blog/the-linkedin-experience/</link>
			</item>
	<item>
		<title>Running this blog business like a business</title>
		<description>

This is a great post - I love the distinction between 'Making money by investing time' and 'Making money by investing money'. </description>
		<link>http://www.australianblogs.com.au/blog/running-this-blog-business-like-a-business/</link>
			</item>
	<item>
		<title>What do you get for slacking off? (aka Sep07 traffic stats)</title>
		<description>

Instead of blogging, Sep was spent:

	looking for a new home
	sick in bed
	looking after sick kids
	coping with the spike in workload on the day job
	nagging Luke (but that happens every month - that bludger)



....and didn't we pay for it - Uniques dropped by a whopping 20%! </description>
		<link>http://www.australianblogs.com.au/blog/what-do-you-get-for-slacking-off-aka-sep07-traffic-stats/</link>
			</item>
	<item>
		<title>Perth PodCamp</title>
		<description>

I'm such a lousy unconference unattendee having missed out on the fabulous Perth Barcamp organised by Myles and mates. But my wife seems to think the newborn is much more important (plus we're in the middle of moving house), go figure.

But this upcoming event might just be in the right ...</description>
		<link>http://www.australianblogs.com.au/blog/perth-podcamp/</link>
			</item>
	<item>
		<title>Fave quote</title>
		<description>"It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, ...</description>
		<link>http://www.australianblogs.com.au/blog/fave-quote/</link>
			</item>
	<item>
		<title>A blog is like a box of chocolates - Lessons from the marketing challenge</title>
		<description>

When we came up with the idea of blogging our attempts to raise some money for my boy's childcare centre playground refurb, we thought it would be a laugh to see if we could come up with some unconventional marketing campaigns to flog what is well-worn fundraising stock (ie. the ...</description>
		<link>http://www.australianblogs.com.au/blog/a-blog-is-like-a-box-of-chocolates-lessons-from-the-marketing-challenge/</link>
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